Founded in 2013, Ragna Labs specializes in research-driven strategy for companies that compete on substance. We uncover genuine competitive advantages through deep research, strategic positioning, and experience design.

Our belief

Too many chase what's fashionable instead of what's real. We believe lasting competitive advantage comes from discovering and delivering genuine value, not from clever marketing promises.

What we do

• Research what makes them genuinely differentiated
• Develop strategies grounded in real capabilities
• Design experiences and communications that reflect actual value

What we don't

• Promise transformations we can't deliver
• Recommend solutions that sound good but aren't feasible
• Create beautiful designs that ignore operational reality

Who we work with

• Mid-size companies and forward-thinking divisions navigating innovation, growth or repositioning
• Departments within larger organizations seeking clarity
• Businesses that know they have value but struggle to communicate it